The hardest part of technology
is not building it.

It is getting people to use it.

15 years building developer programs at Atlassian, Nutanix, and Hazelcast. I wrote the SlashData framework for identifying which type of developer program a company needs before building it. Outside work: a daily ocean intelligence system built on live marine data, and a middle-grade book series with 1,300+ copies sold reviewed by scientists at MBARI and Hopkins Marine Station.