I make complex things
easy to care about.
My career is a single thread: take something technical and hard, find the story inside it, and put that story in front of the people who need it most. At Atlassian, Nutanix, LinearB, and Hazelcast that meant developer portals, onboarding flows, and programs that turned engineers into advocates. Outside work, it means the Mia Kingtide Ocean Adventures series, where a 12-year-old dives Monterey Bay, sails to the Sea of Cortez, and fights to protect the ocean. The marine biology is reviewed by scientists at MBARI and Hopkins Marine Station.
The skill is the same in both. Reduce the complexity. Find the hook. Build the world around the idea until the audience can't look away. Whether the audience is a senior engineer evaluating an API or an eight-year-old on a long car ride, the job is identical: make them feel like the subject was made for them.
Mia Kingtide Ocean Adventures
An original conservation IP built from zero. Four novels, two illustrated children's books, four audiobooks on Spotify — reviewed by scientists at MBARI, Hopkins Marine Station, and Moss Landing Marine Labs, sailed aboard the restored Western Flyer to the Sea of Cortez, and featured in Monterey County NOW.
Mia Kingtide is a 12-year-old who lives on the Monterey Peninsula, dives, sails, and fights to protect the ocean. The novels follow her from Monterey Bay to the Sea of Cortez and back — tackling overfishing, habitat destruction, and climate change through adventure-first storytelling with a deliberately hopeful frame. Written for middle-grade readers who are already paying attention to the world.
Scientists at MBARI, Hopkins Marine Station, and Moss Landing Marine Labs reviewed the books for scientific accuracy. Physical copies sailed aboard the Western Flyer— John Steinbeck and Ed Ricketts' legendary vessel — on its restored voyage back to the Sea of Cortez. Featured in Monterey County NOW.
Pitter Patter Diving Ecosystem
A full media, tourism, and commerce platform built around the thing I care about most. Same discipline as building a developer ecosystem: find content-market fit, build the audience, convert across channels. Validated in the wild with real revenue and real community.
